In the realm of promotional products, standing out is paramount. As a promotional product distributor, your goal is to offer unique, high-impact items that can deliver your clients’ branding messages effectively. One such product that is often overlooked but has tremendous potential is the customized floor mat. This versatile and practical item not only serves […]
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Looking for ways to energize your sales without breaking your marketing budget? Here are 10 easy and low-cost marketing ideas for promotional product distributors: 1. Contact customers who haven’t purchased
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As a promotional product distributor, if you’re only doing one thing online it should be this: managing your online reputation. Whether you’re active on all the major social media networks
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Earth Day is this Sunday, April 22, but PromoMatting makes it easy for your clients to be eco-friendly while promoting their brand year-round! PromoMatting offers two environmentally friendly custom door
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We recently blogged about how important it is to manage your online reputation. The steps that we shared — including setting up Google Alerts and determining how you will respond
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June is National Safety Month, and this week the National Safety Council is focused on preventing slips, trips and falls. According to the Council, falls are the leading unintentional injury
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Social media can be a very powerful tool for promotional products distributors. Optimize your efforts by avoiding these common social media marketing mistakes: 1. Not having a strategy. Social media
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There have been a couple of blog posts over at Promo Marketing lately on the topic of Twitter. Specifically, how the promotional products industry isn’t using Twitter well and a
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We all know that happy workers are more productive workers. But inspired workers are more productive, too. Here are some ways you and your wholesale promotional products clients can inspire
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Did you know that PromoMatting offers more than custom door mats? We also offer a full line of counter mats and bar mats. Counter mats are a great way to
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Every business needs customers. But companies that love their customers — and show it — are rewarded with tremendous customer satisfaction and positive word of mouth. PromoMatting custom matting has put
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Whether you have a blog, Facebook page, or LinkedIn or Twitter account for your promotional products business, sharing valuable content on social media is a great way to show your
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Do you have clients celebrating a milestone, such as a 10th or 25th anniversary? In these challenging economic times, promoting how many years a company has been in business demonstrates
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“If you build it, they will come” may work for a baseball field, but it doesn’t for social media. We’ve put together a list of 11 places to promote your
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PPAI, or Promotional Products Association International, recently released last year’s accumulated information about the performance of the promotional products industry. Fortunately, most of their findings were quite good. In fact,
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Every company struggles to build its brand around its unique logo. There are just so many different routes a marketing professional can go in order to build customer relations, brand
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Here at PromoMatting we advertise our mats as being customized, or customizable. What does this really mean for you, and how is it any different from personalization? Merriam-Webster dictionary defines
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We get this question a lot and it has a pretty simple answer. An effective promotional product has a few key components including: long life, high quality, usefulness, and a
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How does floor advertising compare with the commercial advertising? This question should be posed by every marketing professional whose company relies on a point-of-purchase business model. Fortunately, GFK, the fourth
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There are many ways to get your company’s brand out in the open for the entire world to see. As a realm of marketing, advertising is often a difficult concept
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There are thousands of different promotional products out there that range from small to big, and cheap to expensive. You might ask, “How do I find the right product to
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In a nutshell point-of-purchase advertising is the advertising that occurs at the same place that the transaction occurs. Basically, it’s any advertising done on the store level. Have you ever
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Do you know exactly what products you will buy before entering a store? Most consumers make unplanned purchases when they shop, so how can an advertiser attempt to influence their
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Need a fresh idea to offer clients? These eye-catching POP displays are great for drawing attention to products and brands in retail stores. If you’re searching for types of point-of-purchase displays, consider
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How can a custom logo mat compete with the extremely popular promotional pen? With a pen you can get hundreds or thousands of units for dirt cheap prices, but what
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Why would anyone advertise on the floor? Well, point-of-purchase advertising includes all advertisements that are at the same destination that the final transaction takes place. The vast majority of POP
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When marketing and advertising in a niche market you should only cater towards a small group of people. Many beginning marketers often make the mistake of using broad tactics to
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When you’re developing your next marketing strategy, don’t forget to look down! Whether you want to boost your marketing for the fourth quarter of this year or have started planning
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Effective visual merchandising is critical for anyone who sells products or services in a retail or business space. It involves using the visual look and layout of the store and
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Have you seen the popular reality show Bar Rescue? On each episode, nightlife expert Jon Taffert goes into a failing bar or club and turns it around in just five
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There are a lot of misconceptions out there about promotional products, but they are an extremely effective marketing tool when used correctly. Let’s take a look at five of the
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We all know that you only get one chance to make a great first impression. Yet many businesses overlook one of the key areas that people see first: door mats
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You’ve got a great business and a great brand… but how can you spread the word? We’ve put together some tactics for building brand awareness. Start with a strong unique selling proposition
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Retail displays can easily become tired and boring—if you do not take a proactive approach to spicing them up and adding new elements from time to time. One option is
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For bar and club owners, using custom bar mats, or spill mats, is a smart choice for a number of reasons. They offer a great way to protect your bar
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Whatever your industry or specific business, there’s a universal truth: you need to continue to find ways to grow sales and profitability. In your pursuit of more clients and higher
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