Why would anyone advertise on the floor?
Well, point-of-purchase advertising includes all advertisements that are at the same destination that the final transaction takes place. The vast majority of POP ads either hangs from the ceiling, display on a stand, or stick to the shelf. This leaves an entire dimension untouched and unspoiled.
Floor advertising is virtually competition free. If you were to use a custom logo floor mat to advertise for your product you would be advertising without having to fight for space or attention. Consumers would notice your brand and it would imprint in their mind. Dominate this untapped dimension with your very own custom mat!