When marketing and advertising in a niche market you should only cater towards a small group of people. Many beginning marketers often make the mistake of using broad tactics to … Read More
Why would anyone advertise on the floor? Well, point-of-purchase advertising includes all advertisements that are at the same destination that the final transaction takes place. The vast majority of POP … Read More
Where do you most often see a mat? In front of an entrance is the obvious choice, but can you think of any other places? Believe it or not, mats … Read More
How can a custom logo mat compete with the extremely popular promotional pen? With a pen you can get hundreds or thousands of units for dirt cheap prices, but what … Read More
Do you know exactly what products you will buy before entering a store? Most consumers make unplanned purchases when they shop, so how can an advertiser attempt to influence their … Read More
In a nutshell point-of-purchase advertising is the advertising that occurs at the same place that the transaction occurs. Basically, it’s any advertising done on the store level. Have you ever … Read More
Wordle is a great tool for analyzing a website or blog’s relevance. It can also be used to see what type of keywords your website or blog focuses on. This … Read More