Do Promotional Products Get Remembered?

You might be surprised at the latest stats from ASI. It seems that promotional products are a very effective technique when it comes to helping a customer remember a logo, especially if that

PromoMatting Wordle

Wordle is a great tool for analyzing a website or blog’s relevance. It can also be used to see what type of keywords your website or blog focuses on. This

What is point-of-purchase advertising?

In a nutshell point-of-purchase advertising is the advertising that occurs at the same place that the transaction occurs. Basically, it’s any advertising done on the store level. Have you ever

Why is Point-of-Purchase Advertising Important?

Do you know exactly what products you will buy before entering a store? Most consumers make unplanned purchases when they shop, so how can an advertiser attempt to influence their

Logo Mat vs. Pen

How can a custom logo mat compete with the extremely popular promotional pen? With a pen you can get hundreds or thousands of units for dirt cheap prices, but what

The Many Uses of a Mat

Where do you most often see a mat? In front of an entrance is the obvious choice, but can you think of any other places? Believe it or not, mats

Why would anyone advertise on the floor? Well, point-of-purchase advertising includes all advertisements that are at the same destination that the final transaction takes place. The vast majority of POP

How-To Market a Niche Product

When marketing and advertising in a niche market you should only cater towards a small group of people. Many beginning marketers often make the mistake of using broad tactics to