Why is Point-of-Purchase Advertising Important?
Do you know exactly what products you will buy before entering a store? Most consumers make unplanned purchases when they shop, so how can an advertiser attempt to influence their
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Logo Mat vs. Pen
How can a custom logo mat compete with the extremely popular promotional pen? With a pen you can get hundreds or thousands of units for dirt cheap prices, but what
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The Many Uses of a Mat
Where do you most often see a mat? In front of an entrance is the obvious choice, but can you think of any other places? Believe it or not, mats
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How-To Market a Niche Product
When marketing and advertising in a niche market you should only cater towards a small group of people. Many beginning marketers often make the mistake of using broad tactics to
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