The Many Uses of a Mat
Where do you most often see a mat? In front of an entrance is the obvious choice, but can you think of any other places? Believe it or not, mats are actually used all over the house, inside and out, as well as the office. Besides the entrance mat, most people have custom mats and rugs in their bathrooms, gyms, kitchens, and even garages. Custom...
Floor Advertising
Why would anyone advertise on the floor? Well, point-of-purchase advertising includes all advertisements that are at the same destination that the final transaction takes place. The vast majority of POP ads either hangs from the ceiling, display on a stand, or stick to the shelf. This leaves an entire dimension untouched and unspoiled. Floor...
How-To Market a Niche Product
When marketing and advertising in a niche market you should only cater towards a small group of people. Many beginning marketers often make the mistake of using broad tactics to try and market their products and brand. You must focus on meeting customer specific needs and specialize your marketing toolset to hit all the necessities that your...
Politics in Promo Products
Politics and Promotional Products: New Study Reveals Interesting Preferences The decision to advertise with a promotional product involves more than just choosing a fun giveaway to put a logo on. There are many variables to consider and many options to be weighed, from deciding how much to invest in a campaign to determining which type of product...