What is point-of-purchase advertising?
In a nutshell point-of-purchase advertising is the advertising that occurs at the same place that the transaction occurs. Basically, it’s any advertising done on the store level. Have you ever been walking through your local grocery store and saw a sign or an ad for a product that that store carries? If so, then a point-of-purchase advertisement...
Why is Point-of-Purchase Advertising Important?
Do you know exactly what products you will buy before entering a store? Most consumers make unplanned purchases when they shop, so how can an advertiser attempt to influence their final decision? By advertising at the point-of-purchase! More than half of all purchases made at a super market or mass merchandiser are unplanned. This means that the...
Types of Point-of-Purchase Displays
Need a fresh idea to offer clients? These eye-catching POP displays are great for drawing attention to products and brands in retail stores. If you're searching for types of point-of-purchase displays, consider these top 15 promotional items: Window signage Shelf displays Floor stands Banners Cash registers End aisle displays Trash cans Lighted...
Logo Mat vs. Pen
How can a custom logo mat compete with the extremely popular promotional pen? With a pen you can get hundreds or thousands of units for dirt cheap prices, but what other benefits are there from giving away cheap pens? If enough are given away then a large net of your advertisement will spread to many people, but the ad will only last for a short...