Standing all day, especially on hard floors like concrete or wood, can be tiring for employees, leading to decreased focus, productivity and morale. Fortunately, anti-fatigue logo floor mats are an … Read More
Promotional products are extremely powerful sales and marketing tools! Here are the top 10 reasons why your business should consider using them: 10. They’re targeted. A newspaper or radio ad … Read More
When you’re developing your next marketing strategy, don’t forget to look down! Whether you want to boost your marketing for the fourth quarter of this year or have started planning … Read More
We all know that floor mats are important for keeping floors clean, dry and safe. But you might not realize that custom floor mats are excellent sales and marketing tools, … Read More
Custom floor mats can be used for more than offices and retail spaces! In fact, custom mats and counter mats provide an easy and cost-effective way to maximize the branding … Read More
Research shows that promotional products are very powerful marketing tools that can help a brand be remembered and encourage people to do business with a company. But it’s important to … Read More
Here are a few trivia questions to see how well you know the promotional products industry. What percentage of people remember the advertiser of a promotional item they get? How … Read More
Politics and Promotional Products: New Study Reveals Interesting Preferences The decision to advertise with a promotional product involves more than just choosing a fun giveaway to put a logo … Read More
When marketing and advertising in a niche market you should only cater towards a small group of people. Many beginning marketers often make the mistake of using broad tactics to … Read More
Why would anyone advertise on the floor? Well, point-of-purchase advertising includes all advertisements that are at the same destination that the final transaction takes place. The vast majority of POP … Read More
Where do you most often see a mat? In front of an entrance is the obvious choice, but can you think of any other places? Believe it or not, mats … Read More
How can a custom logo mat compete with the extremely popular promotional pen? With a pen you can get hundreds or thousands of units for dirt cheap prices, but what … Read More
Need a fresh idea to offer clients? These eye-catching POP displays are great for drawing attention to products and brands in retail stores. If you’re searching for types of point-of-purchase displays, consider … Read More
Do you know exactly what products you will buy before entering a store? Most consumers make unplanned purchases when they shop, so how can an advertiser attempt to influence their … Read More
In a nutshell point-of-purchase advertising is the advertising that occurs at the same place that the transaction occurs. Basically, it’s any advertising done on the store level. Have you ever … Read More
There are thousands of different promotional products out there that range from small to big, and cheap to expensive. You might ask, “How do I find the right product to … Read More
There are many ways to get your company’s brand out in the open for the entire world to see. As a realm of marketing, advertising is often a difficult concept … Read More
How does floor advertising compare with the commercial advertising? This question should be posed by every marketing professional whose company relies on a point-of-purchase business model. Fortunately, GFK, the fourth … Read More
Wordle is a great tool for analyzing a website or blog’s relevance. It can also be used to see what type of keywords your website or blog focuses on. This … Read More
We get this question a lot and it has a pretty simple answer. An effective promotional product has a few key components including: long life, high quality, usefulness, and a … Read More
Here at PromoMatting we advertise our mats as being customized, or customizable. What does this really mean for you, and how is it any different from personalization? Merriam-Webster dictionary defines … Read More
Every company struggles to build its brand around its unique logo. There are just so many different routes a marketing professional can go in order to build customer relations, brand … Read More
We came across some very interesting statistics regarding promotional items via Youtube. In Jim Timlin’s video, PPAI Spend Less Achieve More, he makes some great points and cites very interesting … Read More
PPAI, or Promotional Products Association International, recently released last year’s accumulated information about the performance of the promotional products industry. Fortunately, most of their findings were quite good. In fact, … Read More
All of our customers love our custom logo mats. Not only do they look astonishing with our ability to print high definition graphics and text, but they are extremely durable … Read More