Custom Floor Mats for Multinational Financial Institutions
The Client:
A Multinational Financial Institution
The Problem:
The client wanted a unique way to attract attention to small businesses around the country and to let customers know which stores were participating.
The Solution:
It was discovered welcome mats would easily achieve both obstacles and would leave the businesses with an entrance mat to keep their floors clean once the campaign ended.
The Results:
Consumer awareness of the campaign increased 33% when the mats were released. The campaign generated over $5 billion dollars in sales for small businesses around the country.